Startup
Some reading:
- TED Talk: The single biggest reason why startups succeed
- Don’t waste time on a startup business plan
- How to name a startup using SMART Checklist
- How to Get Users and Grow
- The 8 laws of branding
- Why a vc passed on your startup
- what to expect from 3 type of early stage investors
- The golden circle by simon sinek
- AARRR Startup Metrics
- Toothbrush Test
Popular Jargon:
- Startup of One
- Gig Economy
- Unicorn: valuation of more than $1 billion
- Decacorn: valuation of more than $10 billion
Metrics
- CAC = Customer Acquisition Cost
- LTF = Life Time Value = value that a customer will contribute to your company over their entire “lifetime” (usually 12-24 months)
Product Fitness Assessment (PFA)
- Exactly what problem will this solve? (value proposition)
- For whom do we solve that problem? (target market)
- How big is the opportunity? (market size)
- What alternatives are out there? (competitive landscape)
- Why now? (market window)
- How will we get this product to market? (go-to-market strategy)
- How will we measure success/make money from this product? (metrics/revenue strategy)
- What factors are critical to success? (solution requirements)
- What are the fundamental reasons why this product would fail? (key assumptions being made)