Business Model Canvas

References:

• 9 Steps to Creating a Successful Business Model - Startup Tips
• Wiki
• Premium Service Tutorial
• Some Tutorial
• WeWork Example
• Business Model Map

1. Value Proposition

• It’s NOT about your IDEA or PRODUCT
• It’s about solving a NEED or PROBLEM
• It’s about SATISFYING a customer need
• and WHO are your customer?
• Technology is part of Value Proposition

2. Customer Segments

• Your customer do NOT exist to buy. You exist for them.
• WHO are they?
• WHY would they buy?
• Define customer archetype

3. Distribution Channels

• How does the product get from our company to the customer
• Physical channels or web/mobile channels?

4. Customer relationships

• How does a company GET, KEEP and GROW customers?

5. Revenue Streams

• How does the company MAKE MONEY from each customer segments?
• What VALUE is the customer paying is?
• REVENUE MODELS (i.e. direct sales) are the STRATEGY. PRICING is the tactics (i.e. fees, subscriptions, etc)

6. Key Resources

• What are the MOST IMPORTANT ASSETS required to make the business model WORK?
• Finance e.g. capital, credit
• Physical e.g. manufactory, machine
• Intellectual e.g. patents, people, customer list
• Human e.g. software engineers, scientist

7. Key Partners

• Who are the KEY PARTNERS and SUPPLIERS needed to make business model WORK?
• What KEY RESOURCES are acquiring from them?
• What KEY ACTIVITIES do they perform?
• Strategic alliances between NON COMPETITORS?

8. Key activities

• What are the MOST IMPORTANT THINGS the company must DO to make the business model WORK?
• Production or Problem Solving or Supply Chain Management?
• What kind activity we want to be an expert at?

9. Cost Structure

• What are the COSTS to operate the BUSINESS MODEL?
• What are the MOST IMPORTANT COSTS?
• What are the MOST EXPENSIVE RESOURCES?
• What KEY ACTIVITY are the MOST EXPENSIVE?
• Fixed Cost? Variable Cost?
• Economies of scale?