Goal Setting

People behave differently if have a goal

Bad Goal: Using Company Value/Job Description/To Do list/Long Narrative like novel

Good Goal: What, When, How, Why + Measurement + right wording (Using Active Verb)

Is it hard to implement Goal? Align between business vs individual.

  • The why <> What matters to the individual
  • The what <> What are their aspirations and motivations?
  • The how <> What are their key strengths

How to get good performance? Challenge by stretching and affirming the goal

  • Vertical stretch goal: existing activities to new heights
  • Horizontal stretch goal: inspire people to take different/broader responsible

Best practice to challenge people:

  1. Celebrate past success
  2. Have the right mindset
  3. Use helpful languages

Goal is dynamic; be flexing.



SMART criteria

  • Specific – target a specific area for improvement.
  • Measurable – quantify or at least suggest an indicator of progress.
  • Assignable – specify who will do it.
  • Realistic – state the results that can be achieved realistically, given available resources.
  • Time-related – specify when the result(s) can be achieved.

INVEST mnemonic: Characteristic of good PBI (Product Backlog Item)

  • Independent – The PBI should be self-contained, in a way that there is no inherent dependency on another PBI.
  • Negotiable – PBIs are not explicit contracts and should leave space for discussion.
  • Valuable – A PBI must deliver value to the stakeholders.
  • Estimable – You must always be able to estimate the size of a PBI.
  • Small - PBIs should not be so big as to become impossible to plan/task/prioritize with a certain level of accuracy.
  • Testable - The PBI or its related description must provide the necessary information to make test development possible.


ICE Method: Features prioritization model (Impact x Confidence x Ease)

  • Impact demonstrates how much your idea will positively affect the key metric you’re trying to improve.
  • Confidence shows how sure you are about Impact. It is also about ease of implementation in some way.
  • Ease is about the easiness of implementation. It is an estimation of how much effort and resources are required to implement this idea.

MoSCoW method

  • Must have
  • Should have
  • Could have
  • Won’t have (this time)

Make it Happen

RACI –> Tool for assigning responsibility

  • R = Responsible = The doer
  • A = Accountable = The buck stops here
  • C = Consulted = The contributor
  • I = Informed = The recipient

Method delivery using SCRUM